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Emarketing Models Factoids

Search engines among top internet activities

Online marketing makes it easy to measure ROI

Personalized email more than triples response rates

Online vs. print: Compare time / cost / exposure.

Personalization: Speak to Individuals

Emarketing models are more effective when you facilitate a marketing message to their online behavior

Humans are, by nature, very self-centered creatures. The bottom line in all marketing communications is “how does this impact me (or my company)?” Simply entertaining your audience for 30 seconds is not going to necessarily get them to remember your product… let alone make a purchase.

Your audience wants you to make a one-to-one connection.

Audiences are more sophisticated than ever. They want to know that you are speaking to them personally. They don’t like the idea of getting the same pitch as everyone else.

Fact: Customer response rates almost double when 3-6 data elements are leveraged to personalize email communications… and triple when 7 or more data elements are used. (Based on an analysis of more than 90 million messages delivered in the first quarter of 2002.) Yesmail’s Data and Analytics Group

It pays to get personal.

Data elements such as name, interests, gender, age, purchase history and message frequency preference generate a response of 14.8% compared with 4.7% without those elements.

According to the study, messages that are not personalized receive a 0.7 unsubscribe rate while the highest level of personalization reduces unsubscribe rates to 0.2%.

The personalization possibilities are endless.

Because you can define a wide array of variables within electronic marketing, you can essentially customize each message to every individual you choose to address. Try that with a TV commercial… a print ad… or a direct mail campaign

E-marketing News, Trends & Statistics:

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