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The death of the 30-second TV commercial

MARCH 14, 2007

Devices like the new Apple TV box and digital video recorders from TiVo, Motorola and Cisco could help bring an end to the traditional TV ad.

By Paul R. La Monica, CNNMoney.com editor at large

NEW YORK (CNNMoneey.com) -- It has already revolutionized the music business with its iPod device and iTunes music store. Now will Apple help kill the television's industry historic reliance on the 30-second TV commercial to help pay the bills?

Apple (Charts) is expected to begin shipping its new Apple TV device sometime this week. The product, in theory, should make advertisers nervous since it will allow consumers to easily transmit TV shows purchased on iTunes (which do not include commercials) from the iTunes library on their computer to their TV set for viewing there.

The Apple TV device, which should start shipping in mid-March, will make it easier for couch potatoes to watch TV without commercials.

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