Emarketing Products
WaveMaker Emarketing System
Turning Prospects into Customers
WaveMaker is the basis for a modular online web Communications and B2B Emarketing System that enables you to create a complete customized and integrated communications platform converts “suspects” into “prospects” and delivers this real-time information into your sales process. The result is a solution that faster and more accurate communications that build a competitive advantage. With increased flexibility and agility, you will be able to augment online lead generation and conversion to customer. In fact, we find once you use WaveMaker, your marketing strategy will respond more quickly and generate higher levels of ROI.
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Custom
Database Modules |
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Email
Marketing Modules Email modules exist for several types of email use. |
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Contact
Management Links existing customer and prospect databases with the system |
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Response
Reporter
Records information on users, recipient actions, and displays that information in a useable format. |
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CRM
Modules Pull critical information from the WaveMaker or any other database. |
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Dynamic
Document Creation Enables users to create customized HTML emails (and other e marketing and print documents) with review by authorized publishers. |
With WaveMaker B2B Emarketing Suite, you will have greater impact…
With recipients– Current customers, locally and globally with an integrated system, Subscribers, lapsed customers, Targeted prospects, Analyst community, Web visitors who may become prospects, offline leads, event attendees, mailing lists, trade association members-
With more message types and frequency – New product information, Newsletters, User Group updates, Blogs, PR, Analysis, Case Studies, Success Stories, Offers, Targeted (restricted) offers, Webinars and invitations, ROI analysis offers, Trials and demos, created by and delivered by all levels of your organization (subject to business rules).
By monitoring Prospect Actions– Prospects opens, their click-thru, ID their web visits and returns, their form completions and drops, survey actions, Blog participation, their forwarding of emails, their continued opens over time.
By generate prospect alerts: - Set Alerts for prospect action on the web, with the emails, on form submissions, on selected offer landing page visits.
By retention of marketing response data: - Keep all of the data from email opens, click-thru, landing page visits, submissions, web visits and returns, for devising follow-up marketing actions. Save this data to your CRM,
Launching targeted campaigns: Send high impact offers to selected subsets of your target audience, with “closed-loop emails and landing pages” where the target receives personalized offers and responses- moving quickly to conversion-to-customer.
Monitoring web visits: Identify all of your visitors, customers and browsers alike, monitor search engine traffic and search rankings in real-time, set alerts for “opportunity triggers”
Driving Follow-up Actions: Use alerts email and web actions to drive call center follow-ups, secondary offers via email, qualification for publications, update alerts, sales contact, mailing list inclusion.
Increasing Emarketing system users: Leverage your organizations strengths by empowering Sales Associates, Sales Management, PR, Marcom managers, Publication Editors, Distributors, Overseas offices, and Subsidiaries to utilize the system, develop content, and re-purpose saved content.
Increased capabilities and flexibility: Speed up your content creation, your communications, your distribution of messages to customers and prospects, and your ability to respond to prospect actions, your ability to increase lead generation.
Contact us for more information regarding targeted emarketing for your organization.
To find out how to devise the highest impact WaveMaker can have with your emarketing strategy, request a free online marketing strategy analysis.
WaveMaker Modules
Click here for a WaveMaker Demo
Reasons to consider an integrated Email Marketing System
- Cost effective marketing
- Online lead generation
- Track opens / clicks
- Easy campaign management
- Recordable actionable data from campaigns
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