Website Redesign
A website redesign can yield more qualified traffic, produce more online leads and better reflect your brand.
For most existing websites, dramatic website improvements can be realized with a simple rebuilding of the existing content. Our approach to website redesign & development is to retain existing valuable content and build in enhancements which will increase visibility and convert web visitors into prospects as quickly as possible. We facilitate data capture for websites that turn anonymous page-views into a comprehensive viewing record, so when a prospect converts, this historical information is available for additional follow-up.
A key factor in a website design is successfully converting passive visitors into active prospects. Methods such as sign-up incentives, data-driven dynamic content, product demos, information libraries and online newsletters can be used to capture user information.
Search engine optimization and database records insure that your website is primed for online lead generation.
BrainWave Emarketing considers all options when engaged in a website redesign. These may include...
- Emarketing consultancy to evaluate, benchmark and review goals and objectives
- Online lead generation strategies
- Improved web design, templates, aesthetics, imagery
- Removing search engine visibility obstacles for greater search engine indexing and rankings
- Improved website analytics for data recording on all session viewership
- Association of viewership history upon viewer registration as a permission prospect
- Website globalization & SEO translation to reach foreign markets
- Adobe Flash components and product demonstrations
- Information incentives with registration strategies to drive online lead generation.
- Database-driven targeted content to "known prospects " to increase site relevance and present custom or unique offers
- Event triggers with prospect alerts to notify sales and marketing of a visitor qualification to a prospect status
- Search optimization and search friendly navigation schemes are integrated for increased web traffic and search engine visibility
If you're thinking about a website redesign, request a free website analysis of your current website.