Try an SEO SnapShot
Get a view of your business from a search user's perspective
Below are 10 fast facts about search along with 10 related questions that will allow BrainWave to have a peak at the search market landscape from your industry's perspective.
BrainWave also performs a 70 point search optimization review of your current website and provides scores for on-screen, off screen and global factors that affect search optimization.
In the end, you'll be a little wiser about search marketing and you'll have a report that gives an eye-opening view of your business and website from an online perspective.
Fact 1: Search is growing
In the year 2000, Google processed more than 60 million search requests per day. Today, (2005) Google processes more than 200 million searches per day. This represents a 333% increase.
Combine this increase with the fact that 95% of corporate purchasing agents use the Web to research products and services before selection* and you see why the Internet marketplace is critical for new business lead generation. (*B2B Search Magazine 2003 Survey)
Question 1: How many searches do you estimate are being made each month for the the types of products or services in your industry?
Less than 100
100 - 500
500 - 1000
More than 1000
Fact 2: Search drives pre-qualified leads.
On average, 72% of all Web visits are referred from search engines.
Question 2: Do you know what percent of your Web traffic is referred by search engines?:
%
Don't know
Fact 3: SEO drives Web traffic.
Company websites that perform search engine optimization experience an average of a 73% increase in Web traffic. This visibility from search traffic increases opportunity for identifying new leads.
Question 3: Is your website currently an important part of your lead generation strategy?
Yes
Somewhat
Not now but lead generation is important to us
No, not interested in Web leads
Fact 4: Search ranking is critical to claim your share of the search marketplace.
Only 3% of search users click on results past the first 3 pages. 72% of searchers click within the first page or top 10 returns.
Question 4: Would you like to know your search rankings compared directly to your competitors?
Yes - absolutely!
Not sure I understand rankings
No, don't care
Please enter the names of your top 2 competitors:
Competitor 1:
Competitor 2:
Fact 5: Search Engines are where purchasers are likely to begin searching for products and solutions.
54.6% of businesses use search engines at the beginning of the buying cycle. (Enquiro 2004)
Searches often begin with broad,
"general keywords" that attract more returns - but are also less targeted.
(example: widgets)
Question 5: Do you have any search visibility with "general keyword" terms that relate to your business? Please enter a few general industry terms that a search user may use when inquiring about one of your solutions, products or services. We will analyze search activity such as volume, competition strength and your website's search visibility for these and similar terms.
General Keyword Term 1:
General Keyword Term 2:
General Keyword Term 3:
Fact 6: Targeted keyword searches deliver pre-qualified leads.
Searches are becoming more targeted using 2, 3, 4 and more words in their search request.
The terms and phrases that are submitted on search requests reveal information about web visitors and their interesst.
(example: discount waterproof widgets)
Question 6: Do you have any search visibility with "targeted keyword" phrases? Please enter a few targeted keyword phrases that a search user may use when inquiring about one of your products or services. We will analyze search activity such as volume, competition strength and your website's search visibility for these and similar phrases.
Targeted Keyword Phrase 1:
Targeted Keyword Phrase 2:
Targeted Keyword Phrase 3:
Fact 7: Brand leaders are expected to show up in search returns.
More than 55% of Web users EXPECT to find brand leaders in the top few results. (iProspect 2002 Survey)
Many searches are brand or company focused.
(example: ACME Widgets)
Question 7: Are your brands or company being searched for? Are your Web pages at the top of the results? Please enter a "brand keyword" term or your company name if your company has no brands. We will analyze search activity such as volume, competition strength and your website's search visibility for these and similar terms.
Brand Keyword:
Fact 8: Online competitors poach leads from unsuspecting companies.
Have you ever heard of "Brand Poaching"? Brand Poaching is when a competitor purchases your brand specific keywords and lists sponsor ads that appear on a search for your brand specific keywords. The stolen leads are directed to the competitor's site delivering a message that will be sure to hype their selling points vs. your brand since they know this lead was searching for you! These tactics, and others (some illegal), are being used more and more to grab a greater share of online search leads.
Question 8: Would you like to know if your brands are being poached?
Yes - absolutely!
Not sure if I understand "Brand Poaching"
No, don't care
Fact 9: Search Engine lead generation has excellent ROI.
The DMA reports rising costs for lead generation across most media. Search advertising spending has increased 40% in the past 5 years as a response.
Question 9: Which of the following media do you utilize for lead generation?
Search at $0.29 per lead
Email at $0.50 per lead
Yellow Pages at $1.18 per lead
Banner Ads at $2.00 per lead
Direct Mail at $9.94 per lead
Other
Fact 10: BrainWave is here to help.
Your turn to ask! Do you have any questions about search engine optimization or search marketing? Ask below and we will contact you asap.
Question 10:
