International Search Engine Optimization
Why Translation Alone is Not Enough
Introducing the concept of Integrated Translation-Optimization Services
Integrated Translation and Optimization is an obvious next step in upgrading your online content creation process, particularly if you are striving to establish a dominant global web presence. Everyone is coming to understand the importance of global search engine visibility. Harris Interactive indicates that 80% of Internet traffic begins at a Search Engine. Worldwide use of the web and search engines make online visibility the most likely way your organization will connect to customers and prospects. So it is natural that the most effective way to generate industry leading visibility is by integrating the Translation and Optimization processes.
Separately, these two processes cannot deliver a product that ensures maximum visibility. Translations of web pages which do not address the 70-plus search engine optimization factors have low likelihood of placing on the first page of search engine returns. Some translation pages in older Content Management Systems (CMS) are dumped into English language templates- insuring poor search engine ranking. Other translation pages lack properly researched keywords- or do not have any keywords at all.
Few translators are set-up for, or trained in the art of International Search Engine Optimization. They simply translate directly from the source language into the target language with as little variance as possible. If the source language is not optimized, neither is the target language. Opportunity lost. Search visibility prospects for this type of content is extremely low.
Likewise, your web content creation team is not likely to be equipped to translate source language keywords into target languages, and then research them for relevance and opportunity. Your team would need to engage a separate target language editor to incorporate these keywords, understand optimization, and revise the web page code accordingly. Without the benefit of online tools, undertaking international search optimization is a difficult, costly, and time consuming process.
Brainwave has overcome this obstacle with our Integrated Translation-Optimization technologies. BrainWave delivers an integrated process that helps accomplish translation and optimization simultaneously. Our proprietary online Keyword and Linguistic tools are accessed by our trained professionals to set-up and build the most comprehensive optimized-translated content available. These tools leverage and retain effective keywords and translation assets, making your online marketing information more consistent, more visible, and less costly to produce. Our technology and process "build-in" optimization at each point of translation and contact.
Brainwave can help your organization start implementing Integrated Translation-Optimization Services with these straightforward steps
- Comprehensive search term identification
- Translation-Optimizations of the researched keywords into hundreds of targeted languages
- Translation-Optimization Keyword Asset tool configuration
- Translation-Optimization Linguistic Translation Asset Directory configuration
- International Search Optimized CMS Set-up
- Translation-Optimizations technologies that aid Desktop Publishing
- Translation-Optimizations technologies that can generate brochures, datasheets in translation-optimized formats
Request information on establishing Integrated Translation-Optimization Capabilities for your company.
Factiod
72% of web searches do not go past the first page of returns
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